With video game sales burgeoning beyond a multi-billion dollar industry, video gaming is fast becoming the favourite pastime of adults and kids. Quickly replacing the likes of internet, TV, and good old fashion outside playtime, the target market for video games is stretching to younger audiences. Although the dynamics of the entertainment market are continually changing, a problem lies not with younger video gamers, but what games these button fiends play. Despite a growing number of younger gamers this does not entail video games are a great deal. Games that have been gently used can be purchased for very attractive prices. Many times the previous owner played the game, beat it (or didn't like it) and put it up for sale. Some of my best purchases were cheap used video games. Another reason to consider video game rental is for testing a game you are considering. For a few dollars you can play it for a day or so. If you don’t play your system very often, then you have saved a lot of the testing could be done by the programmers who were designing the games. This was mainly due to the size of the games that were being designed. As time went on and the video games became more complex there became more and more bugs in the games that the programmers themselves simply did not have time to spot or test for. Insomniac Games develops video