With video game sales burgeoning beyond a multi-billion dollar industry, video gaming is fast becoming the favourite pastime of adults and kids. Quickly replacing the likes of internet, TV, and good old fashion outside playtime, the target market for video games is stretching to younger audiences. Although the dynamics of the entertainment market are continually changing, a problem lies not with younger video gamers, but what games these button fiends play. Despite a growing number of younger gamers this does not entail video games are becoming more sensitive to their impressionable markets. Video game violence is not only the norm, but is increasing in popularity, regularity, and vulgarity. Take for instance the latest Grand Theft Auto release GTA 4: San Andreas. This past July, it was discovered that the already violent video game, (gamer situations include killing police officers, gang violence, etc.,) held a hidden X-rated mini game unlockable for your enjoyment. What's even more disturbing is the frequency kids discuss these with awe at school and playtime (assuming they play things other than video games.) Another reason to consider video game rental is for testing a game you know you wouldn’t play enough to justify the cost. No matter what, you can save yourself hassle and money with a video game for sale. o Video game retail stores offer promotions and sales on video games, especially around the holidays. Keep a close watch on your local store for cheap video games and playing them on your home system, you know how expensive that can be. The cost of the video game company to lose a lot of the testing could be done by the programmers who were designing the