With video game sales burgeoning beyond a multi-billion dollar industry, video gaming is fast becoming the favourite pastime of adults and kids. Quickly replacing the likes of internet, TV, and good old fashion outside playtime, the target market for video games is stretching to younger audiences. Although the dynamics of the entertainment market are continually changing, a problem lies not with younger video gamers, but what games these button fiends play. Despite a growing number of younger gamers this does not entail video games are becoming more sensitive to their impressionable markets. Video game violence is not only the norm, but is increasing in popularity, regularity, and vulgarity. Take for instance the latest Grand Theft Auto release GTA 4: San Andreas. This past July, it was discovered that the already violent video game, (gamer situations include killing police officers, gang violence, etc.,) held a hidden X-rated mini game unlockable for your enjoyment. What's even more disturbing is the frequency kids discuss these with awe at school and playtime (assuming they play things other than video games.) What is my best option if I like video games, but don’t find it cost effective to buy all the expensive games? The answer depends a little bit on what kind of game system you are using, but the truth is there is only one answer: video game rental. Home video game systems too. It's a quick search change, and could mean another game or two at the same price you were willing to pay at full retail price. o Used video games are a great deal. Games that have been gently used can be purchased for very attractive prices. Many times the previous owner played