3. When you reach the store be sure to spend time reading the labels, looking at the game art, and checking the ESRB rating. This is a step the majority of parents overlook or do not take seriously. By reading the labels you get a quick description of the game content, you will be surprised how useful these labels are. The independent video game developers, Pandemic Studios and BioWare Corporation, have sold out to Electronic Arts Incorporated. 1. Check out local ads & local sellers for a cheap video game It is good to be on the lookout for special discount ads. Don't forget to check the personal ads because every paper has a website. You can search these ads and find a cheap video game for cheap, not expose yourself to a potential scam for chance to get something for free. If you love video games and playing them on your home system, you know how expensive that can be. The cost of the system is a lot, but then you have saved a lot of money you would have spent on purchasing the game. Video game rental can definitely be a real money saver. Looking for a deeper discount? Then look for used video game systems too. It's a quick search change, and could mean another game or two at the same price you were willing to pay at full retail price. With video game sales burgeoning beyond a multi-billion dollar industry, video gaming is fast becoming the favourite pastime of adults and kids. Quickly replacing the likes of internet, TV, and good old fashion outside playtime, the target market for video games is stretching to younger audiences.